aMUSE is popping up at Rodman Hall!

The role of gender in advertising has been an issue in society since the advent of modern media and advertising methods. Over the years media sources have used methods that concentrate on sex and stereotypical images and ideas of the parts men and women play as consumers. Such methods have constructed a paradigm of how we view females and the roles they play in society, the most prominent being the housewife which began in the early 1950s.

aMUSE 5 – The Fifth and Final Series

The series was created in response to the idea that the Museum is viewed by many in the community as important but not a part of their daily lives. Many believe we are an important institution in the community but can’t identify what we do or what kinds of objects we have in the collection. We think its vitally important to get our collection out and seen by the people for whom we steward those very objects.